Privacy policy

RoomOpt (roomopt.com) is run as a Swedish sole proprietorship (enskild firma), reg. no. 010402-8675, Sweden. We are the data controller for the processing described in this policy.

Contact: hej@roomopt.com

• Photos you upload – room photos you submit to get an AI design.
• Your choices in the design tool – room, style, budget, colours and wishes.
• Contact details – if you email us or subscribe to the newsletter, we store your email address.
• Technical data – information your browser sends (e.g. IP address in server logs) for operation and security.
• Usage counter – to limit free AI designs we store an anonymised (hashed) code based on IP address and browser, plus a timestamp. It cannot be turned back into your IP address and is deleted within 30 days.

• To create your AI design: we process uploaded photos and choices to provide the service you request (contract/legitimate interest, GDPR art. 6.1 b and f).
• To run and secure the site: technical data in logs (legitimate interest, GDPR art. 6.1 f).
• To answer your emails and send the newsletter you subscribed to (legitimate interest/consent).

When you design a room, your photo and choices are sent to an AI service (image model, via our technical provider) that creates the new interior. The photo is used only to generate your design.

We do not store your uploaded photos or generated designs permanently; they only exist during your session. Please avoid uploading photos with sensitive information about people (documents, close-up faces etc.).

• AI provider – receives the photo and design instructions to create the design.
• Hosting provider – hosting and database for the site.
• IKEA – we look up public product information on IKEA's website. When you click a product link you leave RoomOpt and IKEA becomes responsible for your data. See also our cookie policy.

We never sell your personal data.

• Photos and designs: only during your session.
• Email correspondence: as long as needed, at most 24 months.
• Newsletter: until you unsubscribe.
• Server logs: normally at most 90 days.

You have the right to access, rectification, erasure, restriction, data portability and to object. You can withdraw consent at any time. Contact hej@roomopt.com and we'll help you.

You can also complain to the Swedish Authority for Privacy Protection, IMY, or your local data protection authority.

The service is not aimed at children under 16 and we do not knowingly collect their data.

We may update this policy as the service develops. The current version is always published on this page.